Who We Are

Founded by AYAD's family in 2019, The La Grande holding is UK based headquarter, was created with the belief that better knowledge leads to better decisions. We understand that haircare can often feel confusing, but we also know that people want to learn more about their hair and scalp so they can make the right choices.

That’s why we’re here to support you every step of the way. Whatever you want to learn, and however you prefer to learn it, we’re committed to helping you discover what works best for your hair. Haircare is a journey and we’re on it together. 

Vision:

To redefine beauty as a universal language of confidence, empowerment, and authenticity. At LA Grand Holding, we envision a world where elegance meets honesty, where science and sustainability shape products that are accessible to all, and where every individual feels seen, valued, and beautiful in their own unique way.

Mission:

Our mission is to create innovative beauty solutions that blend science with sustainability, elegance with accessibility, and honesty with empowerment. We are committed to offering high-quality products that respect people, cultures, and the planet, ensuring that beauty is not a privilege but a shared experience for everyone.